TANGGUNG JAWAB MORAL: URAT NADI BISNIS YANG SEHAT

Abstract

Business is a social entity which inevitably effects the quality of human life.
Its success in supporting human life in general and, particularly, the long-term
economic prospects it aims to achieve, require the real commitment of its agents
to take moral values seriously in doing business. Instead of moral minimalism, a
good and healthy business necessitates every businessman/woman to act beyond
economic and legal interests to embrace “the genius of AND” as the ideal
approach in doing business. Real commitment on seriously taking into account
moral considerations in the process of business decision-making would in turn,
in the long term, bring greater economic opportunities and, hence, enhance the
prospect of business. At the centre of a good and healthy business is its agents’
commitment on taking all stakeholders’ interests to be their own. Doing justice to
all stakeholders and to the public at large is, therefore, the life-blood of good and
healthy businesses. A moral culture in business requires moral models to flourish
and be shared commonly among all business agents.

Kata-kata kunci: Tanggung jawab ekonomi; tanggung jawab hukum;
tanggung jawab moral; intangible values; stakeholders; model moral.